Bom Bom Patisserie
A repeat customer, Bom Bom Patisserie, asked me to come up with a concept for a new subscription service they were dreaming of - their famous cookies delivered to your door. When they approached me to make a video about how the cookies were made, showing their packaging and the delivery process I planned a video. When planning out the video I had another idea, which ultimately became the video which launched Cookie Club. The idea was to use their customers and regular cookie consumers to show just how much excitement, joy and friendship can come from sharing a cookie! Luckily for me the regulars were thrilled with the idea of free cookies in exchange for being in advert for a brand which they loved and believed in. Bom Bom Patisserie organised a half day with a scheduled timetable of patrons to come into the café where we had set up the shoot.
As the shoot revolved around the idea of the people and their emotions being the most important factor in cookie club, I decided to shoot the video in portrait. In the same way someone's photograph may be taken in a portrait orientation I felt that more of the human emotion of the subject could be captured in a larger portion of the frame within this video. It coincided with the primary use case for this video's consumption being on someone's mobile phone and thus it would fill more of their phone screen when viewing it back.
Overall this project was extremely satisfying. I was able to have an idea which I was proud of and then see the idea through to creation and publishing. Cookie Club is a huge success and subscriptions are frequently sold out each month.