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JLay x Adidas #createdwithadidas
Josh Lay, future GB international 1500m runner announces his 4 year professional contract with Adidas with a bang! A fantastic project which was a real challenge to bring together in the national lockdown. Produced, directed and edited by myself, with the support of the director of photography James Poole - a local mentor of mine who I have worked with on a number of projects over the years. This project was filmed in a unique location, which I searched all over to find - an empty industrial storage tunnel which turned out perfect for my idea of 'Tunnel Vision' and 'Light Speed'. The piece shows Josh's visualisation process before a race and gives us a glimpse inside his pre-race mentality.
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